15th Anniversary New Belgium Brewing
FRUITA FAT TIRE FESTIVAL
& 6th Annual New Belgium Brewing
18 HRS OF FRUITA presented by US Bank

Dear Friends of Fruita:

Enclosed please find information on our two Expo’s and this years schedule.                           

April 29	Expo set-up & VIP Party
April 30	Bike Demo’s, Product Expo, Beer Garden, and Live Band
May 1	The famous Clunker Crit, Road Crit, Bike Demo’s, Product Expo, Beer Garden, and Live Band
May 2	Rides! Rides!
May 7-8	18 hours of Fruita-12 Midnight start! Highline Lake State Park 6-10 pm Friday- Registration 6 pm FINISH, 7pm-9 pm- Saturday- Post Race Party & Awards Teams from solo to 8 people – fun for everyone

SCHEDULE SUBJECT TO CHANGE

Thank you for your interest in the expo. If you are interested in additional sponsorship opportunities with the Festival, please feel free to contact me.

Sincerely,

Mike Heaston
Festival Manager
Event Marketing Group
303 635-2815
emgmh@emgcolorado.com
www.emgcolorado.com

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EXPO INFORMATION

This year’s expo opportunities are three-fold! You may register as an exhibitor for:

The Festival, April 30-May 1 (expo days), downtown Fruita, limited to 30 exhibitors. FEE $395

The 18 Hrs of Fruita, May 7-8 (Friday evening/Saturday) at Highline Lake State Park just outside of Fruita, limited to 10 exhibitors and due to space restrictions (limited trailer space and electricity). FEE $195

Or choose both. FEE $525

You may pay by check with the attached application form or with a credit card online at www.active.com

Space is limited so please make your reservations early. Payment is due by April 17, 2010. For those needing additional space, please add $50 (this is regardless of amount of space needed but we must be advised in advance of these needs). You may subtract $50 for those donating 10 items for prize drawings! A late fee of $25 will be added beginning April 18.

REFUND POLICY: Full refund if we are notified prior to April 1; 50% refund if we are notified April 2-15; NO refunds after April 15.

Both Expo grounds will be centrally located with refreshments, registration, and entertainment adjacent, guaranteeing traffic throughout the events. This is an opportunity to display your product, service, or event to over 1,000 of the Rocky Mountain region’s most avid cyclists.

Business License:

A Fruita business license is REQUIRED for all exhibitors who sell merchandise. This is mandatory and must be presented at set-up. The license is only $12.50 and can be downloaded (PDF) at http://www.fruita.org/cityhome.htm. (business license application).

The license is good for any special event in Fruita for the remainder of the year. 

Certificate of Insurance:

ALL VENDORS ARE REQUIRED TO HAVE AND SHOW PROOF OF INSURANCE-these are to be submitted upon arrival at the festival per our risk manager. Please bring to the event or we will not be able to allow your set-up. Thank you in advance.

Booth Information:

Each booth is a 10’ x 10’ space and includes an 8’ table and two chairs. Booth space will be assigned on first come, first served basis based on size. Electricity is available in Fruita but is extremely limited at Highline Lake State Park (please inform us in advance of this need for both locations). Each exhibitor will receive 2 complementary passes for all events (sorry-no comp entry’s to the 18 Hrs of Frisco)  

Booth Set Up:

Thursday, April 29, 8 am - 10 am, for the Festival (sorry-no earlier as streets will not be closed until that morning)
Friday, May 7, 2-6 pm for the 18 Hrs of Fruita.

Exhibition Hours:

Festival, 10 am - 7 pm, Friday-Saturday, April 30-May 1.
You may choose to stay open longer as there will be a party each night
18 Hrs of Fruita, 8 pm-1 am, Friday/Saturday and 10 am-7 pm, Saturday, May 7-8.

Please make the "check" payable to: Event Marketing Group, 14128 Blue River Trail, Broomfield, CO 80023.

Or by "credit card" at www.active.com

Payment due April 17, 2010. A late fee of $25 will be added beginning April 18.

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Company Name_____________________________

Contact____________________________________

Address____________________________________

City_____________State__________Zip_______

Email (important to receive updates) _____________________________________

Day Telephone_____________________

18 Hrs ONLY Expo_______$195

Festival ONLY Expo______$395

BOTH EXPO’s__________$525

Extra Space____________$50

Prize Drawings Provided (10 items) yes___no___
(deduct $50 for prizes donated)

TOTAL _____________